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Research papers

Knowledge is not power- Shared knowledge is power

Kwoledge management in business circles has steadily increased. Since market research institutes are knowledge-intensive companies gathering and selling information to customers it is vital for these organisations to have access to the right...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Sabine Graumann
Company: Burke, Inc.
September 1, 1998
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Citation

Graumann, S. (1998a, September 01). Knowledge is not power- Shared knowledge is power . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/knowledge-is-not-power--shared-knowledge-is-power-


Research papers

In search of online market data

Until recently online desk research was not widespread. This however has changed over the past few years - particularly since the Internet is offering various possibilities for the market researcher to search online for basic and detailed market...

Catalogue: The Worldwide Internet Seminar 1998
Author: Sabine Graumann
Company: Burke, Inc.
June 15, 1998
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Citation

Graumann, S. (1998a, June 15). In search of online market data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-search-of-online-market-data